Responsibilities Full ownership of app marketing campaigns (Facebook, Instagram, Google, Apple) from strategy to execution Define, monitor, and analyze KPIs (e.g., ROAS, CPI) to enable data-driven decisions Manage budgets, forecast performance, and scale campaigns to maximize results Run analyses, A/B tests, and experiments to drive continuous optimization Track industry trends and identify growth opportunities with strategic initiatives Collaborate with Design, Media, Analytics, and Tech teams on creatives and automation Mentor junior team members and share best practices Requirements Degree in business administration or related field (e.g., media management, e-commerce) 1.5+ years of experience in app marketing, ideally in a fast-paced environment Strong analytical skills with ability to interpret data and derive actionable insights Knowledge in app marketing, including campaign setup & targeting; Paid Social (e.g., Meta Advantage+ catalogue ads) is a plus Hands-on experience with Adjust, Meta Business Manager, Google Ads, Apple Search Ads, App Stores, Smartly or similar tools Excellent English skills, both written and spoken Benefits Hybrid working Täglich frisches Obst Sportkurse Exklusive Mitarbeiter Rabatte Kostenlose Getränke Sprachkurse Company Events Relocation Unterstützung Mobilitätszuschlag Zentrale Lage Flexible Arbeitszeiten Betriebliche Altersvorsorge Weiterbildungs- angebote Hunde erlaubt AY Academy Feedbackkultur Firmenfahrrad YOU ARE THE CORE OF ABOUT YOU We take responsibility for creating an inclusive and exceptional environment where all genders, nationalities and ethnicities feel welcomed and accepted exactly as they are.
YOUR ROLE Responsible for growing the long-term value and performance of the entire bread category by developing a category strategy to analyze and optimize the profitability of the product line Managing and coaching 2 Product Leaders Supporting OpCo’s in making strategic product choices, acting as an internal advisor and decision driver for the category Maintaining the standard portfolio, developing and maintaining strategic brands and concepts across multiple countries Leading innovations projects from business case to market introduction by customers, end-to-end (E2E) Building solid bridges between the group, organization and OpCo’s and co-create with cross functional colleagues Identifying additional markets to launch and defining with OpCo’s, M&A and strategic partnership options to address adjacent growth opportunities and complete the category portfolio Collaborating intensively with the other Global Category Managers, Product Leaders, the Commercial Development Manager and the OpCo’s Member of the Marketing/R&D Management Team and reporting to the Group Marketing/R&D Director YOUR PROFILE BSc/MSc degree in Marketing, Business Administration, Food Science & Technology or similar Relevant experience in international B2B marketing, category management in senior management roles, preferably in the international food ingredients industry Capable of understanding the technical aspects of products like functional ingredients such as enzymes, emulsifiers or other raw materials Strong project management skills by leading and participating in cross-functional teams and by building bridges between global and local teams Good understanding about trends, market and customer requirements and able to translate these into plans and actions Comfortable working in an international matrix organisation with different stakeholders, markets and cultures and willingness to travel in Europe; Zeelandia offers the possibility for hybrid working in combination with working in the office in Zierikzee or any other Zeelandia office or plant in Europe Excellent communication and presentation skills in English Personal skills: leadership, well organised, analytically strong, drive for innovation, setting priorities, convincing and taking decisions priorities, convincing and taking decisions CONTACT If you are interested in this position, please contact Jakob Jan Verbraak from our IFR-A partner DUPP, telephone: +31 317-468686 / +31 6-51820349 or apply through their website www.dupp.nl or e-mail your written application to info@dupp.nl.